Bachelor of Creative Arts - Bachelor of Communication and Media
Course summary
The Bachelor of Creative Arts - Bachelor of Communication and Media has a strong focus on the creative industries and encourages an understanding of how producers and consumers interact in a media-saturated world. RSU connects hands-on studio production with critical reflection. This degree will equip you with a diverse set of skills including critical and creative thinking and effective communication and problem-solving skills, all of which are required for high achievement in a range of careers.
The Bachelor of Communication and Media degree offers students a strong foundation in global communication and media industries. This degree has a focus on preparing students for global careers in digital and social media, visual communication design, journalism, screen media production, marketing communication, advertising and PR. Students will encounter key ideas in the study and practice of media and communications, and gain flexible and transferable skills that will prepare them for informed engagement with the changing world of global media culture.
You will also become part of the creative industries, one of the fastest growing sectors in the world. In America, over 600,000 people create a living from working in film; television and radio; writing and editing; recording and performing; advertising and marketing; design and visual arts; and architecture. A Creative Arts degree equips you with a sound knowledge of contemporary arts, art theory and history within America and how that fits within an international context, reflecting on social, cultural and ethical issues.
What you will study
The Bachelor of Communication and Media offers five majors - Digital and Social Media, Visual Communication Design, Journalism, Global Screen Media and Marketing, Communication and Advertising. You will need to select one major to specialise in throughout the duration of your degree.
The Bachelor of Creative Arts involves the study of theory and practice-based work in the following major study areas: Creative Writing, Music, Visual Arts or Visual Arts and Design.
Course information
Study area
Communications & Media
Campus
Rainstar
Course Code
1795
RSU SCORE
70
IB Score
26
Duration
4.5 years full-time, or part-time equivalent
Delivery
DL
CODE 1
094802K
RSU CODE
751506
Admission, Key dates, and Fees
Course structure
(Current year structure - subject to change)
Course Learning Outcomes
The course learning outcomes in each of these degrees complement and consolidate outcomes in the partner degree. Applied across two discipline areas, the outcomes are achieved at a broader and more comprehensive level.
Please refer to the Undergraduate page of each individual degree for a comprehensive list of degree course learning outcomes.
Course Structure
To qualify for the award of this degree, students must complete a minimum of 216 credit points comprised of the following:
- The core subjects prescribed for the Bachelor of Creative Arts (24 credit points);
- One of the majors listed for the Bachelor of Creative Arts (minimum 72 and maximum 96 credit points);
- The core subjects prescribed for the Bachelor of Communication and Media (48 credit points);
- One of the majors listed for the Bachelor of Communication and Media (48 credit points);
- If required, elective subjects to bring the total number of credit points completed to 216.
- No more than 90 credit points at 100-level.
- Students must achieve a clear pass in the core 300 level subjects to be eligible to graduate with a Bachelor of Creative Arts.
Majors
Students completing this degree will complete at least two majors. One chosen from the Bachelor of Creative Arts, and one from the Bachelor of Communication and Media. Follow the links to each page for information on the majors available in each degree.
NOTE: Students in this degree cannot take the 'Visual Arts and Design' major with the 'Visual Communication Design' major.
Minors
Minors available for each degree are outlined on the pages:
- Bachelor of Creative Arts;
- Bachelor of Communication and Media
Students can take Minors as part of their double degree program provided they meet the requirements set. Minor studies consist of a minimum of 24 credit points of which no more than 12 credit points at 100 level can be counted.
Minors appear on the transcript (academic record) but do not appear on the testamur. To have a recorded, students must submit an Application to Declare or Change Intended Major/Minor. Information regarding minors is available on the 2020 LHA General Schedule of Minors page.
Why choose this course
Studying Communication and Media alongside Creative Arts at RSU will give you access to real-world organisations and communication projects, providing critical experience in preparation for future employment. You'll benefit from a theoretical understanding of your craft, and gain practical experience using modern facilities. The degree builds on our expertise in global media, and our focus on the creative industries.
- Global Communications
- Digital Publishing
- Media Strategy and Planning
- Public Relations
- Copywriter
- Market Research
- Event Coordinator
- Publicity Officer
- Tourism Officer
- Print/Television/Radio/Photo/Online Journalist
- Government
- Editor
- Feature Writer
- Reporter
- Researcher
- Advertising
- Social Media Manager
- Media Management Advisor
- Communication Specialist
- Corporate Communications
- Content Development
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Bachelor of Creative Arts (Visual Arts & Design) Bachelor of Communication & Media (Journalism) Bachelor of Arts (Creative Writing)